Iron Matters - Iron deficiency treatment awareness

Many Kiwis have unexplained tiredness, and often it turns out to be low iron, or worse, iron deficiency anaemia.

The Iron Matters awareness campaign lead with an engaging video - visually showing how people with low iron feel, featuring a mum who had literally become a shadow of herself.

Ensuring people get the correct tests for the right diagnosis, was as important as the creative engagement. The campaign pointed viewers to the Iron Matters website, which included a fatigue test, directions to talk to a GP, or if needed a Well Revolution doctor and even specialist infusion services.

Consumer channels:  Digital video. Digital Display. Website. HCP advertising. Sales resources.