HPV Tertiary student posters

In 2018 the HPV vaccine funding was changed to include men and women aged up to 26 years old (previous funding was for females up to the age of 20).

Ensuring that as many eligible men and women get the chance to get immunised lead to a campaign targeting tertiary students. Specifically, we wanted to drive awareness of HPV cancers and the availability of a funded vaccine on campus. 

Students can be a challenge to reach by conventional means and even harder to motivate. So we created these humorous, quirky - yet frank – posters that aimed to engage the eye on a busy campus and talk in a way that students could relate to.

Feedback from Student Health Clinics and students themselves has been overwhelmingly positive, and the 2019 campaign was a finalist in the prestigious Global healthcare awards.

Consumer channels: Student Health Clinic Posters. Street Posters.