Engaging Social Media Creative

For a number of years, we have helped build a successful national influenza immunisation campaign that communicated to both the public and healthcare practitioners. However, there are many groups out there whose engagement with traditional media channels is getting less and less.

Social Media has given us a great opportunity to engage with these groups in an environment that was familiar with them. From there we just needed to encourage them to get their annual flu shot. 

Our challenge was to match the right Facebook creative tool with the right audience and message - all ensuring maximum creative engagement. 

Cinemagraphs, short video, GIFs and the image carousel were all used to maximum effect to make this year one of the most successful flu immunisation seasons ever. 

Consumer channels: Social Media.