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DermaVeen. Reframing Australian skincare for Kiwi audiences
Challenge
When we were approached to launch the Australian skincare brand, DermaVeen, right from the start, we recognised the need to give this brand a more Kiwi feel that also connected with the soothing, moisturising nature of the brand.
Outcome
Our creative team settled on the idea of displaying DermaVeen products amongst natural hydrated environments. For that, we needed to go no further than our very own New Zealand bush – lush, sub-tropical forests with clear streams and cascading waterfalls.
Ensuring we captured a wide range of assets - product shots, environments, and video - has provided our Social Media team almost endless scope for content creation.
BRAND: DermaVeen
CLIENT: Radiant Health
CONSUMER CHANNELS:
Social Media, Digital Video, Digital Display, Instore.
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