COLOURING COVID-19 COMS

The brief from Radius Care was to create a campaign to promote the benefits of Covid-19 Vaccination to their workforce, their residents and their families.

Radius Care needed a slogan that communicated to staff how their actions could effect others around them - in a positive way.

It was important to communicate to the staff that when they protect themselves they will also be protecting the people they care for. We put this as simply as possible and came up with, ‘Protect you, Protect them’.

Ensuring the campaign logo worked harmoniously with the existing Radius Care branding was key, and so we created a protective shield logo that incorporated the Radius Care motif.  

Drawing upon our knowledge of colour theory, we also broke down the existing colour palette and selected three hero hues associated with three key core values that express what makes Radius Care tick - Courage, Compassion and Commitment.

Other design features, such as the chevron strip, mimicked the visual treatment adopted by the government in their COVID-19 messaging to help build trust and familiarity. 

Channels: Video. Brochures. Posters. Promotional items.