Boehringer-Ingelheim BUSH space

Busy schedules, crowds, and noise can all make the GPCME conference feel overwhelming. 

That’s why we created a stand for Boehringer-Ingelheim inspired by New Zealand’s native forest trails. It allowed attendees to find some peace and solitude in an all-encompassing immersive forest experience. Behind the fern walls and under the forest canopy-like cloth ceiling, attendees could connect with B-I’s staff and products.

We also had backup plans in place to recreate the experience virtually (just in case of another Covid lockdown). 

By far, it was the most original stand of the 2021 conference.