Ethnic TARGETED OVER 65 IMMUNISATION 

It's important that everyone has their annual flu shot - especially those over 65, who are even more likely to suffer the negative consequences of catching the flu.

Telling people to get their flu shot is one thing, motivating them to actually get it, is another.

Of course, there is nothing more precious to grandparents than their grandchildren. So this multi-ethnic campaign shows over 65s the true value of the “Don’t get it, don’t give it” flu immunisation message.

Consumer Channels: Print. Outdoor. Newspaper