Last year BioCSL evolved into Seqirus, and they wanted everyone at the GPCME conference to know it. So just as Seqirus had evolved, we designed them a stand that evolved too.
Over the course of two days mural artist Alan Wrath took the blank wall and turned it into an amazing 6-metre long artwork.
Doctors at the conference were free to talk to Alan as he worked, and could even enter a draw to win a piece of the artwork at the end of the conference.
Medical Channel: Conference Stand, Conference Advertising.
The cardiovascular patient’s GP is the healthcare professional best placed to monitor this patient’s progress. However, whilst Cardiologists will generally advocate for 12 months duration of therapy with Brilinta due to the clinical benefits this offers, GPs may not be fully aware of those yet are charged with the ongoing management of that patient.
Our campaign aims to show just how fragile their post Acute Coronary Syndrome (usually heart attack) patient is, even if they look and feel well – their next heart attack could be just around the corner.
So whilst GPs may not be the initiators of Brilinta, they are the ones responsible for the ongoing management of these patients, and can help support the patient to complete their intended duration of therapy. To assist in this we have armed them with the knowledge to convince their patients of just how important it is that they complete the full 12-month course. To help with this important job, we also created a patient web page to help them and their family to understand what their doctor is telling them.
Medical Channels: Magazine advertising. Digital Advertising. Direct mail. Conference stand design & resources.
Consumer Channels: Website.
The Pharmacist is in a unique role in that they are often the healthcare professional to first uncover whether a patient has stopped taking any of their medications. This campaign aimed to recruit Pharmacists into the support team of helping keep their cardiovascular customers on Brilinta for the full 12 months.
Along with an education campaign for the pharmacist, we also provided them with resources they could give to their customers that encouraged staying on treatment. These resources included informative ‘bag stuffers’ to be included with their customer’s prescriptions and a 12 month fridge magnet that allowed people to keep track of their adherence to treatment.
Channels: Print advertising. Digital advertising. Consumer resources. Direct Mail.
The phasing out a successful psoriasis treatment (Daivonex) for a newer and better one (Daivobet) is a nervous time for everyone. Patients will worry about losing the thing that worked for them, doctors and pharmacists worry about how to tell their patents that their medication is being discontinued and Leo Pharmaceuticals worry about losing their loyal users.
The good news for everyone is that the newer treatment, Daivobet, is so much better and faster acting than the one it was replacing.
Consumer channels: In-surgery advertising. Pack onserts. Brochures.
Medical channels: Print advertising. Digitial Advertising. Direct mail.
NZMI is a small but successful medical scanning business. Their experience and business model puts them at the very top of the Nuclear Imaging market, however, increaseing competition in this field has meant that if they want to remain at the top they needed their brand to clearly show why they are the best.
A top to bottom rebrand gave NZMI a look that spoke of clinical professionalism and experience. Mailers and leave pieces highlighted the benefits of nuclear imaging the different clinical applications. Added to this, NZME invested in patient resources such as a patient friendly website and patient brochures that guided patients through the process and helped put them at ease.
Channels: Website. Patient resources. Direct Mail. Sales resources.
For many people born in New Zealand, Hepatitis B is not a problem as we are immunised against it at a young age. However, for New Zealanders who have immigrated from the Pacific Islands or Asia where Hepatitis is more prolific, the chance that they have the disease is much higher.
Our ‘reflection’ ad talked directly to these communities in their own languages: Samoan, Tongan, Cantonese, Mandarin and Korean as well as English. Also, all images were carefully created to ensure accuracy and cultural sensitivity (eg, correct clothing etc).
This campaign also had a text for information component to initiate immediate response. When participants responded with a particular keyword via text, they received a reply in their own written language, a first for New Zealand.
Consumer channels: Outdoor, Ethnic Newspaper, Ethnic
Web, & TXT response.
There are many patients who could benefit from Avastin, however weighing up the pros and cons of treatment can require a fair amount of thought and discussion.
Ensuring the information was presented in a relevant and respectful way resulted in this unique kiwi designed booklet. It can be used by a specialist as an aid for discussion and then as a take home tool for patients to do the thinking in their own space and time.
Consumer channels: Brochure.
Flu can be anywhere.
Can it? How would you know? After all, the influenza virus is invisible to the naked eye. It’s hard to imagine something invisible ‘being’ anywhere.
But what if it wasn’t invisible. What if the influenza virus was VERY visible? Then we’d take notice.
Consumer channels: TV. Radio. Print. Posters. Online. Outdoor. TXT response. PR. Point of sale. Brochures. Website.
Medical channels: Print. Prescribers & nurses kit.
“Bring a partner of friend along to your appointment.” This bit of practical advice is typically given by an oncology clinic before they tell someone they have cancer.
This is because the doctor knows that their patient will hear nothing after the word ‘Cancer’. The partner or friend? They are there to do the listening for them.
Our ads aim to show the reality of a cancer diagnosis from the view of the patient, that is, big, confusing and scary. However, when the patient is ready they can go to cancerINFO.co.nz to find out more about certain cancers and some of the treatments available to them.
Consumer channels: Online. social media. Radio.
Awards: 2015 IPA Best of Health Awards - Two Bronze awards.
Pharmacy: The shelves of your average chemist are a crowded place. We helped Thompson’s really stand out in the natural supplements aisle with packaging designs that reached out to the target market, as well as in-store collateral and items for window displays.
Targeted Tourist Trade: Tourists, especially those from China and Korea, are big buyers of nutritional products (vitamins, supplements etc). Our in-store campaign featured imagery linking the source of the ingredients - the water, air and land, to the Thompson’s brand and product range.
We also used our specialist translation partners to help create accurate and culturally meaningful copy in both Chinese and Korean.
Consumer channels: Point of sale. Brochures.
For us, awards are not just about a certificate for the wall, it's a benchmarking exercise to ensure we are operating at a best-in-class level - and that we are approaching every challenge with a level of fresh creativity.
Experience has shown us that creativity is an essential element in the changing of beliefs and behaviour.
Conferences are a great opportunity to engage with customers you don’t often see - as long as you have something that interests them. So when bioCSL challenged us to dress their stand for the GPCME, INSIGHT came up with a 3D stand (never done before in New Zealand).
It featured amazing 3D images of Auckland, Wellington and Christchurch, plus embedded answers to a bioCSL product quiz within the artwork to stimulate viewer engagement with the bioCSL brands.
Medical Channel: Conference Stand
How do you convince people that even though Type 2 Diabetes may not happen suddenly, it should still be treated with the same seriousness and respect that we give to immediate dangers?
This tongue-in-cheek campaign for Diabetes New Zealand brought forward the negative impacts of poor eating and exercise as if the dangers were immediate - to highlight the fact that the danger is real.
Text and website responses, the main measures of success, exceeded all expectations.
Consumer channels: Radio. Print. Website. TXT response.
Awards: 2014 IPA Best of Health Awards - Silver & Bronze. 2014 Healthcare Clio Awards - Bronze.
Shingles will affect 1 in 3 people in their lives, and anyone who has ever had chickenpox (and most of us have) is at risk. Shingles is a terrible thing to get; it is very painful, unsightly and can hang around for months. Zostavax is seen as the best way for people 50 and over to protect themselves.
Our campaign to both healthcare professionals and consumers highlighted the fact that most people are harbouring the virus. All immunisation targets were exceeded within the first six months of the campaign.
Consumer channels: Print. Posters. Radio. TV. Brochures.
Medical channels: Print. Direct mail. Conference stand design & resources.
A special focus of the 2015 influenza campaign was to target youth. 18-25 year olds are under represented in immunisation statistics, yet their potential for exposure to the virus is thought to be much greater than the general population.
Our youth campaign saw posters go up in universities around the country accompanied by ads on student radio stations.
Consumer channels: Radio. Posters. Online.
Medical channels: Prescribers & nurses kit.
In 2014 the rotavirus vaccine RotaTeq, was added to the infant immunisation schedule. The vaccine is administered in three doses and maximum effectiveness is reliant on the precise timings of each dose.
The launch campaign to doctors, nurses, Plunket and parents carried the messages of protection from rotavirus as well as the importance of getting all three doses on time. Plunket nurses were also issued with an information pack containing a calendar device (dosage wheel) that worked out the dates for each immunisation appointment.
Consumer channels: Posters.
Medical Channels: Prescribers kit & resources.
The strategy behind this Global Award winning campaign positioned the product as only part of ADHD treatment. We communicated to doctors that there is no ‘magic pill’ and kids need to learn how to cope without medication, with the eventual goal of not needing medication at all. This strategy rewarded the client with an unprecedented turnaround in sales over the competing brand.
Medical channels: Direct Mail. Print. Sales resources.
Awards: 2011 Global Awards - Winner.
Aclasta is a once-yearly osteoporosis treatment. It started out as a GP campaign previous to any funding and continued as a GP and consumer campaign after Aclasta was funded. The messaging has recently evolved to include men, who make up 30% of osteoporosis sufferers.
Consumer channels: Print. TV. Brochures.
Medical channels: eDetailer. Direct mail. Print. Sales resources.
Gardasil is best known as the cervical cancer vaccine. It’s less well known for its ability to protect against genital warts in both male and females. Teenage boys have a lot to benefit from the Gardasil vaccine, because while many of life's lessons are learned the ‘hard way’, genital warts should not be one of them.
Consumer channels: Website. Print. Posters. Brochures.
Medical channels: Patient education resources.
Targeted cancer treatments require very accurate gene/hormone testing. This campaign raises the awareness of the importance in using only a validated test.
Consumer channels: Brochures.
Medical channels: eDetailers. Direct marketing. Sales resources. Conference resources.
Awards: 2012 Global Awards - Finalist
Influenza passes easily from one person to the next. This campaign shows us that the influenza vaccine is the only real way to avoid getting – or giving – influenza.
In 2013 this campaign proved itself to be the most successful annual immunisation drive ever, reaching a record number of 1.25 million people vaccinated. This impressive number was reached again in 2014.
Consumer channels: TV. Radio. Print. Posters. Online. Outdoor. Bus backs. TXT response. PR. Point of sale. Brochures. Website.
Medical channels: Print. Prescribers & nurses kit.
Awards: 2014 NZ Marketing Awards - Category Winner.
MIMS has organically grown its offering to healthcare professionals over the years. Starting from being wholly print based, MIMS now includes web and app based platforms. We couldn’t let all this hard work go unnoticed, so we created a targeted campaign to highlight the flexibility that the new services offer HCPs - backed up by a clever new graphic that shows the breadth of their services at a glance.
Medical Channels: Medical press, direct mail.
Once described as like having a million crazy cymbal-bashing monkeys in your head, migraines can really affect the life of a sufferer. Maxalt-Melt works to relieve the pain, anywhere, anytime.
Consumer channels: TV. Print. Website. Brochures. Posters.
Medical channels: Print. Direct mail. Sales resources.
Awards: 2010 Global Awards - Finalist.
Communications to specialists (such as oncologists) can often contain highly complex messaging. Many people assume that all specialists require is the data, however, our experience has shown that if we creatively engage them, they respond much better to our messaging. After all, medical people are still just people at the end of the day.
Medical channels: Direct marketing.
Awards: 2010 Global Awards - Winner. | 2009 EFFIE - Bronze. | 2009 Marketing Awards - Winner.
Created for MSD, this was an engaging anti-brand campaign paired with a straight campaign brand to promote hair loss treatment to men aged 25-40.
Consumer channels: Cinema. Print.
Awards: 2006 Global Awards - Grand Global Winner. | 2006 RX Club Show - Silver. | 2006 Axis Award - Bronze.
The holiday saver! Traveller’s diarrhoea is a common inconvenience for holidaymakers. This campaign sought to alert consumers and healthcare professionals to the consequences of traveller’s diarrhoea and that Dukoral is a simple way to protect yourself (or your patients) without needles.
Consumer channels: Print. Posters. TV. Online.
Medical channels: Direct Mail. Print.
Awards: 2011 Global Awards - Winner.
New Zealanders in need of blood are reaching out for your help. Your donation can make all the difference, and makes for some very grateful people.
Consumer channels: Radio. TV. Print. Indoor/outdoor eyelites. Website.
Awards: 2009 Webby Awards - Honouree. | 2008 Global Awards - Finalist.
A comprehensive campaign was needed to educate early breast cancer patients on the importance of staying on Herceptin for 12 months. A wide range of materials including brochures, booklets, DVDs and a website answered patient questions about Herceptin and early breast cancer, gave them hope and motivated them to stick with their treatment for the full 12 months.
Consumer channels: Printed kit and patient materials. DVD.
Awards: 2008 Global Awards - Finalist.
Creatd by our Australian collegues, MSD Hub is an IT application to help healthcare professionals identify patients needing a review (who may otherwise be lost in the clinic's records.)
Central to MSD Hub's launch was an innovative Augmented Reality application that made the technology simple and fun for sales representatives and customers.
Channels: Augmented Reality iPad App, Sales Support Materials, Trade Display/Pull-up Banners, USB Brand Reminders
Awards: IPA – Bronze, Clio Health – Bronze, Global Awards – Finalist, RX Club – Distinction
Catching influenza can be deadly - even more so for a mum and her unborn baby. This sub-campaign communicated the tricky subject of immunisation in a rational, yet sensitive manner.
Consumer channels: Brochures. Posters. Fact sheets.
Medical channels: Midwives kit & resources.
Awards: 2014 NZ Marketing Awards - Category Winner.