Making the complex compelling

There are all kinds of sore throats, ranging from the fairly innocent, scratchy tickle that just needs a bit of soothing, right through to the ones that feel like burning hot razor blades.

Luckily, Difflam has a range of sore throat treatment to match just about every kind of throat bug there is.

The challenge was to present this wide-ranging problem along with Difflam’s equally wide-ranging treatments – all in 15 seconds.

Using digital animation and expert sound-scaping, we were able to visually convey a number of these sore throat types in an instant and present Difflam as the solution.

Consumer channels: Digital video, Digital display ads, Radio.