Living Beyond IBD app
52.6% of Kiwis identify as having poor health literacy, meaning they have trouble comprehending basic health information. And if you are dealing with a complex health issue, such as inflammatory bowel disease (IBD), this challenge is even greater.
Given that medication is just part of the solution, we helped Janssen create Living Beyond IBD, a series of interactive modules that were pre-loaded on to iPads for patients to use during their infusions. Our aim was to give the patient the confidence to proactively manage their condition - rather than their condition managing them.
The content included:
Relaxation techniques created by health psychologists
Coping strategies and techniques
Real life patient interviews in video format
Nutrition and exercise advice
Managing work & personal relationships
Living Beyond IBD is presented in an easy to navigate, interactive magazine style - one point at a time, so it is easy to digest. The content is relevant and delivered in a tone that is friendly and supportive. We want the patient to see a positive life ahead, beyond the confines of the infusion clinic.
Consumer channels: iPad App