Enstilar - it’s all in the delivery

When LEO asked us to launch Enstilar to HCPs and consumers, we were excited. The clinical evidence and the consumer benefits were compelling.

Easy, you’d think, but given the active ingredients in Enstilar have been available in the various forms of Daivobet for many years, we had to sell Enstilar on the back of its delivery mechanism. You see, it’s the science of the delivery that makes Enstilar work so much better than Daivobet.

Working with TAPS, we realised that transformative treatment could not be claimed but transformative application could and that became the basis of the campaign.

In keeping with the innovation of Enstilar, we chose to be innovative with the media selection and make social media a significant part of the DTC campaign

Channels:  Social media. Digital video. Digital Display. Website. HCP advertising. Sales resources.