Duro-Tuss In store posters

Whatever kind of cough you have,
Duro-Tuss has the solution to match. And to make things easier, each formulation is colour coded to make selecting the right one from the pharmacy shelf trouble free.

Power away your cough is a whimsical concept using an exaggerated image of a person’s world in the colour of their
Duro-Tuss medicine. 

 The bold, vibrant colours and simple elegant design draws attention to the brand, while the handmade typography adds a warmth and friendliness that is often missing in the crowded pharmacy space.

For the consumer instore there is a direct, colour-coded link between their problem (type of cough) to the Duro-Tuss solution on the nearby shelves. 

Channels: Pharmacy instore posters, Digital display ads.