Reframing ADHD

The strategy behind this Global Award winning campaign positioned the product as only part of ADHD treatment. We communicated to doctors that there is no ‘magic pill’ and kids need to learn how to cope without medication, with the eventual goal of not needing medication at all. This strategy rewarded the client with an unprecedented turnaround in sales over the competing brand.

Medical channels: Direct Mail. Print. Sales resources.

Awards: Global Awards - Winner.