Thompson's dietary supplements
Pharmacy: The shelves of your average chemist are a crowded place. We helped Thompson’s really stand out in the natural supplements aisle with packaging designs that reached out to the target market, as well as in-store collateral and items for window displays.
Targeted Tourist Trade: Tourists, especially those from China and Korea, are big buyers of nutritional products (vitamins, supplements etc). Our in-store campaign featured imagery linking the source of the ingredients - the water, air and land, to the Thompson’s brand and product range.
We also used our specialist translation partners to help create accurate and culturally meaningful copy in both Chinese and Korean.
Consumer channels: Point of sale. Brochures.