SPARKLE APP PROMOTION

Sparkle is an app managed by Bausch and Lomb that lets consumers order their contact lenses and solution quickly and easily online, without cutting out their local optometrist.

INSIGHT were called upon to redesign the brand and refresh the communications so that Sparkle would be viewed as a benefit to consumers and optometrists alike. 

Bold, exciting photography was used to catch the eye on standalone counter units and informative brochures, while the catch-cry “Simply Sparkle” gave the whole brand a feeling that was accessible to everyone.

This was necessary to our core strategy, as it was important to not just stand out from the crowd of local and international competitors, but also to demonstrate how simple and easy Sparkle is to use.

Channels: Counter Unit, Brochure, Sales resources.