PRODUCT SWITCH CAMPAIGN
The phasing out a successful psoriasis treatment (Daivonex) for a newer and better one (Daivobet Gel) is a nervous time for everyone. Patients will worry about losing the thing that worked for them, doctors and pharmacists worry about how to tell their patents that their medication is being discontinued and Leo Pharmaceuticals worry about losing their loyal users.
The good news for everyone is that the newer treatment, Daivobet Gel, is so much better and faster acting than the one it was replacing.
Consumer channels: In-surgery advertising. Pack onserts. Brochures.
Medical channels: Print advertising. Digitial Advertising. Direct mail.