Oncology treatments - direct mail
Communications to specialists (such as oncologists) can often contain highly complex messaging. Many people assume that all specialists require is the data, however, our experience has shown that if we creatively engage them, they respond much better to our messaging. After all, medical people are still just people at the end of the day.
Medical channels: Direct marketing.
Awards: Global Awards - Winner. EFFIE - Bronze. Marketing Awards - Winner.