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Protecting the nation from influenza

Challenge

Influenza can be very dangerous, and it can be anywhere. To make matters worse, one in five people with the flu are not sick and have no symptoms.

This, combined with two ‘low’ flu seasons, meant that people were becoming ambivalent towards the flu virus.

Outcome

Flu can be anywhere, but how would you know? After all, the influenza virus is invisible to the naked eye. It’s hard to imagine something invisible ‘being’ anywhere, or being spread. And if it’s not seen, perhaps it’s not considered a risk?
 

We took this and flipped it on its head, demonstrating the ease that influenza spreads with a series of executions showing what it might look like if the flu virus was VERY visible. Maybe then we’d see it for what it was.

BRAND: Influenza Immunisation Awareness
CLIENT: IMAC

CONSUMER CHANNELS: 
Digital Video, Radio, Print, Posters, Online, Outdoor, PR, Point of Sale, Brochures, Website.

MEDICAL CHANNELS: 
Print, Prescriber / Nurse Kit.

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