Multilingual text response
Talking to people in their own language is the ideal way to make a strong connection.
Text response is a great way to engage people from wherever they might be.
So when we included a text response call to action in our ethnically targeted Hepatitis Foundation posters (in the Tongan, Samoan, mandarin and Cantonese languages), we naturally thought that the text we replied with should be in their language too.
So that’s just what we did, creating New Zealand’s first ever text response targeted to the language of the recipient.