ENGAGING CREATIVE FOR A TOUGH STORY

With our extensive history in cancer communications coupled with our experience in public health campaigns, INSIGHT was up to the challenge of drawing attention to the funding of more Lung Cancer treatments, and to motivate ordinary New Zealanders to become champions for lung cancer patients. 

Launched in Lung Cancer Awareness month the Breathe Air into Lung Cancer Funding multi-channel campaign ranged across print, digital billboards, social media and digital, as well as a a hard hitting radio ad and a unique interactive digital display ad.

Consumer Channels: Print, Billboard, Radio, Display, Social Media.