HPV Immunisation - Women 18-26


Imagine getting a second chance at protecting yourself against cancer.

This group of women 18-26, they (or more likely their parents) had already said 'no HPV vaccine please' at school. But now, as they take control of their health, their situation had changed.

Toughen Up is about empowering these women to Wise Up to HPV and Step Up and take control of their futures. 

We are encouraging women to rise to the challenge and equip themselves to become ‘tough’ on the inside (by vaccinating). It’s about being smart and sassy, a girl-power campaign that is both impactful and motivating.

Consumer channels: Digital Video advertising. Display (Banner) advertising. Website.

Medical channels: Print. Direct mail. Prescribers & nurses patient resources.