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He Ako Hiringa. Helping balance NZ health
Challenge
Correction of inequity in New Zealand is a major healthcare key issue across the health landscape. The learning platform, He Ako Hiringa was set up to help HCPs navigate towards a fairer, more equitable practice.
However, for this to happen we first had to raise awareness of what He Ako Hiringa was and how it differed from the current education platforms.
Outcome
Knowing that inequity exists, and knowing where you stand as an individual HCP, can be two different things. So we aimed to get HCPs to consider themselves as both part of the problem and the solution.
BRAND: He Ako Hiringa
CLIENT: The Health Media
MEDICAL CHANNELS:
Brand Guidelines, HCP Digital & Print Advertising.
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