To offset the overwhelming conference environment, we created a stand for Boehringer-Ingelheim inspired by New Zealand’s native forest trails. It allowed attendees to find some peace and solitude in an all-encompassing immersive forest experience. Behind the fern walls and under the forest canopy-like ceiling, attendees could connect with Boehringer-Ingelheim’s staff and products. We also had backup plans in place to recreate the experience virtually (just in case of another COVID-19 lockdown). By far, it was the most original stand of the 2021 conference.