Dukoral traveller's diarrhoea immunisation
The holiday saver! Traveller’s diarrhoea is a common inconvenience for holidaymakers. This campaign sought to alert consumers and healthcare professionals to the consequences of traveller’s diarrhoea and that Dukoral is a simple way to protect yourself (or your patients) without needles.
Consumer channels: Print. Posters. TV. Online.
Medical channels: Direct Mail. Print.