DermaVeen Influencers
Challenge
DermaVeen is a range of proactive, everyday skin care products created from naturally grown oatmeal. The naturally sourced formulation is especially suited to people with sensitive skin, especially those with conditions such as eczema.
The marketers of DermaVeen wanted a vehicle to increase brand awareness and encourage consideration among people requiring skin care products they could trust on sensitive skin.
Outcome
We helped DermaVeen initiate and run an influencer marketing campaign aimed at reaching mothers of young children who suffer with skin issues and adults with eczema or dry/sensitive skin.
By engaging with four macro and micro influencers, plus eight nano influencers, we produced an amazing suite of authentic content showcasing the key USP’s of the brand – all while educating the influencer audiences on the unique benefits of DermaVeen products.
Campaign results exceeded the 2% industry standard engagement rate – receiving an average engagement rate of 5.2%!
