“Bring a partner of friend along to your appointment.” This bit of practical advice is typically given by an oncology clinic before they tell someone they have cancer.
This is because the doctor knows that their patient will hear nothing after the word ‘Cancer’. The partner or friend? They are there to do the listening for them.
Our ads aim to show the reality of a cancer diagnosis from the view of the patient, that is, big, confusing and scary. However, when the patient is ready they can go to cancerINFO.co.nz to find out more about certain cancers and some of the treatments available to them.
Consumer channels: Online. social media. Radio.
Awards: 2015 IPA Best of Health Awards - Two Bronze awards.