Post heart attack
The Pharmacist is in a unique role in that they are often the healthcare professional to first uncover whether a patient has stopped taking any of their medications. This campaign aimed to recruit Pharmacists into the support team of helping keep their cardiovascular customers on Brilinta for the full 12 months.
Along with an education campaign for the pharmacist, we also provided them with resources they could give to their customers that encouraged staying on treatment. These resources included informative ‘bag stuffers’ to be included with their customers' prescriptions and a 12 month fridge magnet that allowed people to keep track of their adherence to treatment.
Channels: Print advertising. Digital advertising. Consumer resources. Direct Mail.