Aclasta osteoporosis treatment
Aclasta is a once-yearly osteoporosis treatment. It started out as a GP campaign previous to any funding and continued as a GP and consumer campaign after Aclasta was funded. The messaging has recently evolved to include men, who make up 30% of osteoporosis sufferers.
Consumer channels: Print. TV. Brochures.
Medical channels: eDetailer. Direct mail. Print. Sales resources.