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Cancer treatment awareness
Challenge
CancerInfo.co.nz is a website where people can learn more about cancer and the treatments available, as well as advice on how to make the most of doctors' appointments.
Our challenge was to show cancer patients and friends and family WHY they should visit CancerInfo.
Outcome
A cancer diagnosis is big, confusing and scary for those on the receiving end.
Many patients have said that they did not actually hear anything after the word ‘cancer’ was mentioned. Our ads aimed to show the reality of a cancer diagnosis from the view of the patient and the very real possibility of missing out on some very important information.
BRAND: Cancer Info Website
CLIENT: Roche
CONSUMER CHANNELS:
Online, Social Media, Radio.
MEDICAL CHANNELS:
IPA Best of Health Awards - Two Bronze awards.
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